The Exhibition Questions for Success Series
Marketing Planning for Exhibition Success ©️
When it comes to Exhibition marketing it can be challenging to get the mix right, not just in terms of where but also when and how. This is often a time when budgets get stretched and a lot of companies invest a whole lot of money in marketing early on and don’t have any left nearer the time, when in fact its potentially more important.
The key to exhibition marketing is to focus your effort not on every platform but rather the key ones where your clients live. Asking yourself the right questions for your exhibition marketing plan can save you a lot of time and money so make sure you are asking the right ones!
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QUESTIONS FOR EXHIBITION PLAN: #2 - MARKETING |
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MARKETING |
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1 |
WHAT COLLATERAL ARE WE USING? |
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2 |
DO WE NEED NEW COLLATERAL? |
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3 |
WHERE ARE WE MARKETING OUR STAND PRE-SHOW? |
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4 |
WHERE DO OUR CLIENTS LIVE ON SOCIAL MEDIA? |
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5 |
ARE WE TRYING TO DO TOO MANY THNGS? |
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6 |
WHAT IS OUR SHOW MARKETING BUDGET? |
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7 |
WHAT SIZE STAND DO WE NEED? |
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8 |
SPACE ONLY OR SHELL SCHEME? |
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9 |
WHAT GRAPHICS DO WE NEED FOR THE STAND? |
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10 |
DO WE KNOW HOW THE STAND SHOULD LOOK? |
Marketing for exhibitions is not necessarily about getting in front of lots and lots of people, its about marketing to the right people.
Do you need more leads from Exhibitions?
The 7 Step Exhibitor Masterclass 𝐎𝐧𝐥𝐢𝐧𝐞 𝐂𝐨𝐮𝐫𝐬𝐞 𝐍𝐨𝐰 𝐀𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞! https://lnkd.in/dWtXfdt
Happy Exhibiting – The Exhibition Guy, Dublin, 2019
